~Maserati~

The historic story of Maserati began in 1914 in Bologna by founder Alferi Maserati, and similar
to many other italian performance car companies, its tagline is “luxury, sports and
style cast in exclusive cars”. The company was actually run by all five of the Maserati
brothers who all were involved in automobile production, and one of the first
Maserati’s off the production line, driven by Alferi Maserati himslef, won the Targa Florio, an
open road endurance race in the mountains of Sicily. Even though Alferi passed away,
the other brothers continued the company, leading to Maserati being one of the
world’s most sought after luxury car companies and one of the most formidable race teams.

~Heritage~

Maserati’s famous logo features a trident, based on the fountain of the Roman God Neptune,
God of the seas. The logo was a great choice, since it represented strength and
vigour, as well as it being a symbol of the company’s home city. Famous cars include
the Ghibli, Delta, Merak, Quattroporte and the Alfieri, named after their founder
which interested many car enthusiasts at the 2014 Geneva Motor Show. Another
notable car was the Maserati Biturbo, the first car ever to be fitted with two
turbochargers. It successfully exploited an aspirational image of Maserati, selling around
40000 units!

~Racing~

Throughout the year, Maserati has participated in many different motorsport events such as
touring car racing and Formula One. Maserati’s first Formula One car was called the
4CLT, built in 1948, and was entered into the first races after the tragedy of World War
II. Maserati also scored many points in the World Sports Car Champoinship events
but never won the event, with their best result being second in 1956, 1957 and 1961.
However the MC12 was successful for the Vitaphone Racing Team in the inaugural
FIA GT1 World Championship.

~In Popular Culture~

Maserati also produced motorcycles for a few years between 1953 and 1961 which were
successful in some races. Like Ferrari, their headquarters are now in Modena.